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No business can actually become a success without a sound and innovative marketing strategy that draws in customers by making your brand identity unique. Building a marketing strategy involves online as well as offline activities that establish your business's presence by raising awareness among your target customers. A marvellous offline marketing tactic of growing your brand's presence that is cost-effective as well as through using custom pins or badges featuring your brand logo or colors.
Whether you are running a product-based business or a service-oriented one, promotional badges and pins can appeal to your customers in a big way and really help them remember your business's name. What makes promotional pins special in keeping your brand name in your customer's long-term memory is that these enamel pins or badges that often consist of your business motto or logo do not fade or wear out in a short period. Most of these badges are kept as keepsakes by the receiver, and they keep reminding the owner about your brand whenever they wear it, even if it is years after the moment they receive it.
A promotional custom pin that is distinct and colored vibrantly can be eye-catching, making it perfect for brand promotion. However, this brand promotion is not limited to just customers only. Giving custom pins to employees will also solidify your business image. For instance, presenting a high-performing employee with a uniquely designed pin would encourage the employee to become more dedicated and loyal. In addition to this, it would also raise the popularity of the business in the job market as the news spreads that the company recognizes its employee's efforts. Lapel pins can also enhance team effort if the entire team is given the recognition.
Events are the perfect opportunity for distributing promotional merchandise among the attendees and can definitely help in increasing your business's visibility. There are all sorts of events you can use to promote your brand. It can be a corporate seminar, a trade exhibition, a career fair event, or even a fundraiser. Moreover, if the employees are part of the organizing team for the event, they should wear lapel pins and act as brand ambassadors for your business. Giving away these custom pins at an event will establish a very favorable impression among the attendees.
A popular method of using lapel pins to retain customers is to signify the different levels of membership. Using lapel pins in such a way develops an incentive among lower membership holders to upgrade their membership and enjoy additional privileges. It also results in a feeling of community among members and increases customer loyalty. Moreover, lapel pins can also be gifted to your business sponsors. Once the sponsors share their badges on social media your business will also gain visibility among other sponsors.
✔ Unique design is the key to grabbing attention with custom pins. One way to accomplish this is to go with a mascot. You can attach this mascot with a brand story that your target audience can relate to. The design of the badge should communicate an emotion to your customers.
✔ Make use of vibrant and color contrast to make the pin appear sensational. This will greatly enhance the visibility of the lapel pin making it easy to see it from far as well. Don't overdo the bright colouring and always go for a balance.
✔ Utilize different textures in the lapel pin design to make it look more unusual. This is usually done by adding different types of surface finishes to the badge. These finishes can be glitter, etching, or different materials like leather.
There are several design features that should be kept in mind while crafting a custom pin. One of the most significant aspects is the material. There are different materials for different styles. Moreover, the badge has to be durable also so opting for a substandard material is out of the question. If you want a flashy look you can go with a zinc alloy that has a special shine to it. For a durable choice, you can choose brass or iron.
Size and shape are other features that are worth considering. It is best to go with a shape that matches your brand. The size of the custom pin should neither be too big so that it looks cheap nor too small that it is impossible to see it from a distance. Furthermore, the size of the badge should fit your budget and should be feasible for large-scale production.
Apart from these, a vital feature that safeguards the pin from damage is metal plating. It also enhances the visual appeal of the badge by adding a layer of shine. There are multiple types of plating you can choose from such as gold, silver and bronze. These have different levels of shine to them so you need to have a look at your brand colors before you decide which plating complements your brand the best.
Once you have made up your mind regarding these aspects of the custom pin you need to find a reliable badge manufacturer and have them make a sample design. Requesting multiple badge manufacturers to make a sample design and then choosing the best sample design is your best bet for finding the most suitable badge manufacturer that fits your demands.
Also Read: How to Choose the Perfect Customized Pins