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If you really want your business to survive the cut-throat competition of the corporate world, you need to invest in developing and creating a strong brand image that really appeals to your customers. The key to developing a solid brand identity is promotional merchandise that highlights your company or business. Promotional merchandise such as t-shirts, pens with company logos, and branded badges and pins play an important role in establishing a solid brand image. Badges play a significant role in introducing your brand. A uniquely designed custom pin can be gifted to the customers and have a powerful impression on them.
Badges do not fade or wear out easily so the customer will always remember your brand whenever they wear the pin. The badge design needs to be unique to make your brand stand out. Although logos can be a good way of branding through badges, they are a bit conventional. For a powerful visual impact, a much better design is a cartoon character or mascot that complements your brand.
Nowadays, a simple logo is not enough to generate much interest. People no longer find them informative enough. A cartoon mascot, on the other hand, can actually tell the story of the brand. People also remember human-shaped figures much longer than words written in a stylish way. Cartoon badges actually make your brand appear more relatable to customers. A colorful character can be quite striking, and if a company can build a narrative storyline around the character, then it can make the character loved by customers, and the character can make the brand viral.
A quirky cartoon representation can be really appealing to younger customers such as teens. One teens choose a brand, they tend to stay loyal to it for a longer time than adults so a cartoon character is an amazing way to gain strong and loyal customers that ensure a steady stream of profits. A cartoon character badge also has its own charm that makes it really relatable with the customers and can delight or amaze a brand whoever sees the badge, unlike a simple logo that is rather bland and lacks emotional appeal since it is just a design.
When it comes to making a positive impression, a cartoon pin is the perfect way to communicate it. A mascot pin sends a clear message that the company is creative and innovative. The mascot can encourage potential customers to believe that the company is futuristic and eager to accept new ideas. This kind of impression is invaluable and truly solidifies a brand’s identity in a competitive world since people tend to prefer to buy from businesses that are innovative and open-minded.
Before you give the order for mass badge production you need to come up with a suitable cartoon design that symbolizes all that your business brand stands for. Although badge manufacturers have their own designs, there is a lot of chance that the design may lack uniqueness. So, it is best to use your imagination and create a design. You can hire a graphic designer to make a digital mockup of the design using design software. If you don’t have any experience in making an online version, you can just make a sketch on paper and submit the design to a cartoon badge vendor.
Badges come in an array of sizes. Size is vital for visibility. A small badge might get missed by a lot of people, and this is not good for brand awareness. Too large badges tend to look tacky. Size selection should typically match the standard badge size. On average, most badges are larger than 2.25 inches. It depends on where the badge has to be worn to determine the appropriate size. So, a 2.25-inch badge is suited for shirts, jackets or bags. But if the badge is to be worn on the hat or cap it should be of smaller size of 1.5 inch to 2 inch.
Finishing is one such feature that can add to the uniqueness of the cartoon badge and make it look truly sensational. The most common finish is the glossy finish. It adds a layer of shine to the badge surface, which makes it clearly visible even from a distance since it reflects the light. If you want your brand mascot to look professional, then a matte finish is more appropriate. A matte finish gives the badge a more sophisticated look. A third option to make your badge design really stand out is to use a fabric or leather texture. A fabric texture will immediately catch attention because few badges use leather or fabric, so your promotional pins will immediately catch attention.